Embedding Customer Experience at the Core of Business Transformation
Hosted by BSA Solutions Inc.
October 24, 2025
1:00 PM to 4:00 PM
Royal Hall, Citi Park Hotel
Bringing together decision-makers, visionaries, and changemakers, this event sparks conversations that redefine possibilities and drive progress across industries.
Embedding Customer Experience at the Core of Business Transformation
Hosted by BSA Solutions Inc.
October 24, 2025
1:00 PM to 4:00 PM
Royal Hall, Citi Park Hotel
Bringing together decision-makers, visionaries, and changemakers, this event sparks conversations that redefine possibilities and drive progress across industries.
Keeping Knowledge Alive. Inspiring Transformation.
Every conversation begins with curiosity — and from that curiosity, knowledge grows.
Over the years, the Alexandria Accord Leadership Conference has become a space where ideas evolve into action and where learning doesn’t end when the sessions close. From TRANSCEND, which helped us rebuild after disruption, to INNOVATE, which challenged us to embrace digital transformation — each year has carried a shared mission: to keep knowledge alive.
This year, we move forward with ELEVATE: Embedding Customer Experience at the Core of Business Transformation. It’s a call to look deeper into what drives change — not just technology or processes, but the people and experiences that define them.
ELEVATE 2025 is an invitation to rise with purpose — to connect, to share, and to transform together. Because when we keep knowledge alive, we don’t just move forward; we leave a legacy of learning that others can build upon.
Be part of the story — Register Now!
Transformation doesn’t happen in isolation — it begins with voices that challenge, inspire, and lead.
This year’s ELEVATE Conference brings together diverse experts who share one belief: that customer experience is not a department, but the foundation of every great organization.
Keynote Speaker
Regional CX Manager, Ten Lifestyle Group
Bryan brings more than 14 years of multi-industry experience in customer experience, spanning the premium hotel sector, VIP gaming, BPO, luxury medical aesthetics, and elite international concierge services.
With a career built around tailoring services for high-net-worth individuals, [he/she/they] has managed multinational client bases, overseen high-volume operations, and cultivated long-term premium relationships.
Panelist
CEO, BSA Solutions Inc.
25+ years of experience in finance, project management, and business development in oil and gas, shipbuilding, and engineering industries in Australia, Malaysia, and UAE.
Panelist
COO, BSA Solutions Inc.
Visionary leader with 15+ years of experience in accounting and finance with Ernst and Young and the IT-BPM industry.
Guest Speaker
Dean, Business Administration, SWU-Phinma
Dean of the School of Business at Southwestern University PHINMA, is an iMBA graduate of the Asian Institute of Management with more than 15 years
of leadership and teaching experience across the Philippines, China, Egypt, and the United States.
He has built a career advancing education through
academic leadership, consulting, and international school administration. At Southwestern, he is shaping a vision that prepares students to excel in business analytics, leverage technology for strategy, lead with ethics and
empathy, think globally with cultural sensitivity, and collaborate effectively.
His work emphasizes aligning curriculum with industry needs through partnerships that ensure graduates are workforce-ready and future-focused.
Guest Speaker
Business Owner, CQ Mills Consulting
Dee has over seven years of experience recruiting, managing, and training Virtual Assistants and Remote Teams in the Philippines, specializing in ethical and responsible outsourcing.
With a strong grasp of business realities and cultural intelligence, she helps business owners grow profitably while ensuring remote team members thrive in fair and sustainable work environments.
Guest Speaker
Principal Consultant, EIAN Consulting
Richard brings 25 years of professional experience, with two decades dedicated to designing and implementing management systems across enterprise risk management (ERM), business continuity management (BCM), and information security management.
He has worked extensively across the Middle East, North Africa, and the Far East, building a reputation for consistently guiding clients to 100% success in third-party certification audits.
A published co-author of the ISMS Auditing Guide (for inclusion in ISO 27007) and the ISO 27001 Implementation Guide and Metrics, he has also contributed research to ISACA UAE and served as a guest speaker at ISACA Manila on ISO 27001.
Guest Speaker
Affiliate Consultant, Erudite Reliability Solutions;
Affiliate Trainer, AGF Consulting Group
Abegail Pulma Tongco, PhD has been in the HR and OD practice for 20 years. As an HR and OD consultant and trainer; she has been exposed to companies in the banking and finance, BPO, KPO, energy, water utility, academe, food and beverage, manufacturing, construction and engineering, website and software development, architectural and engineering consulting, real estate development, mining, hospitality, motorcycle dealership, printing and publishing industries.
She has implemented consulting projects for GOCCs, national government agencies, and local government units, as well.
She is currently an Affiliate Consultant of Erudite Reliability Solutions and an Affiliate Trainer of AGF Consulting Group.
She is one of the mentors of the People Management Association of the Philippines (PMAP) Lead Committee and the Philippine Society for Talent Development (PSTD) Mentoring Committee.
She is a certified Shared Leadership Coach and Team Coach, PxT, DISC and Genos EI practitioner. She is likewise a certified Kahoot content creator.
She graduated with a college degree in Bachelor of Arts in Social Sciences - Psychology.
She earned her graduate degrees of Masters in Business Management and PhD in Organization Development.
Guest Speaker
Cebu Chapter Head, PMI
Michael is a registered ASEAN Civil Engineer with a PMP® certification from the Project Management Institute (PMI), specializing in Construction Engineering and Project Management.
With three decades of experience in the construction industry, he has successfully led and contributed to a
diverse portfolio of projects, including condominiums, commercial buildings, industrial facilities, retail complexes, hotels, amusement parks, golf courses, resorts, sound studios, high-end residential developments, and various
institutional structures.
Getting To Know Alexandria
“To elevate is to rise with purpose. And purpose is what sustains progress. That is the heart of both The Alexandria Accord and BSA’s journey. When we choose to learn together, we build something that lasts—not only for our organizations, but for the generations that will follow.”
An excerpt from Keeping Knowledge Alive: The Story Behind Elevate
Read the full story here.
Testimonials
Leaders, professionals, and changemakers gathered to share insights, build connections, and spark transformation.
Their feedback speaks volumes about the value, energy, and impact of the Accord experience.
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